1st Year in Pune, India and 2nd Year in Essen, Germany & Opportunity to earn approx (Rs 25 – 35 Lacs) per annum
About the Program
Only the right marketing strategy makes a product or service successful! Especially in times when competition is soaring, creative marketing campaigns are crucial for successful product placement. Only clear and targeted digital media communication of the product features can attract the attention of customers and secure competitive advantages in the long term.
M.Sc. in Marketing & Digital Media Communication teaches you sound and specific expertise as well as extensive methodological skills to plan and implement advertising measures and marketing strategies. You will also get to know aspects of online marketing and, for example, deal with social media marketing. This program offers a critical analysis of the operation, functions, use, embeddedness and ramifications of social media in a globalized, networked society.
By completing this course, you can plan marketing and communication measures, measure the advertising impact of media used and align campaigns with market and target group requirements. This will qualify you for a variety of tasks, for example in marketing and communication departments of companies of all industries as well as in advertising and PR agencies.
The program qualifies you for the following:
- Creation of marketing and communication plans
- Conception and implementation of analog and digital marketing and digital media communication measures
- Planning measures in the areas of market research, dialogue marketing, customer relationship management and PR
- Budget control and advertising success measurement
- Evaluation of the digital transformation of marketing and evaluation of digital media communication dimensions
Eligibility (Any One):
- Bachelor Degree (Any Stream)
With Minimum 50%
Intake: September 2019
Required Exam score:
Duration: 2 years.
FOM is system accredited by FIBAA. This course is also accredited.
The FOM University is accredited by the Science Council for its special achievements in teaching and research and was system-accredited in 2012 as the first private university nationwide by the FIBAA. This quality seal proves that the quality management of the FOM University meets the high standards of the Accreditation Council, the most important body for quality in study and teaching at German universities. In 2018, the FOM was system-accredited for another eight years. All programs offered by the FOM are thus accredited. A master’s degree from the FOM University qualifies you for a subsequent doctorate.
- Industry Oriented Certifications
- International Industry Trainer
- Hassle Free Loan Approval
Total Tuition Fees – 13.5 Lakhs
Other Expenses in Germany (Accommodation, Air Ticket, Visa, Food & Misc ) – 6.45 Lakhs Approx
*Above Expenses are in Indian Rupees & may vary subject to change in foreign exchange rates.
*Also exclusive of accommodation & food in Pune.